How Sales and Promotions Help Students Save Money on Textbooks
Sales and promotions work to persuade non-customers to purchase a product. This is accomplished by creating a utility in the consumer’s mind that is superior to the cost of the product. This utility is then perceived as worth more than the purchase price, and the consumer may become a repeat customer. Premiums With the rise in online marketplaces, students can easily purchase textbooks at discounted prices. However, students need to